Resurgent Republic, a 501 (c) 4 organization co- founded by former Republican National Committee Chair Ed Gillespie and pollster Whit Ayres, has just named Leslie Sanchez as the latest addition to the group's board of directors.

Sanchez (at right) is CEO of Impacto Group, a D.C. strategic communications and market research firm that targets women and Latinos in the U.S. Sanchez was formerly executive director of the White House Initiative on Educational Excellence for Hispanic Americans in George W. Bush's administration.

She's written two books, You've Come a Long Way, Maybe and Los Republicanos. Sanchez is also a ubiquitous political pundit on CNN and other networks.

Resurgent Republic is an interest group aiming to "replicate on the right the success Democracy Corps has enjoyed on the left," according to its website. It promotes free market conservatism and conducts a number of focus groups, polls and surveys. Resurgent Republic's advisory board includes GOP vets Haley Barbour, George Allen, Mary Matalin, Vin Weber, and Bill Paxon.