From this morning's Earlybird:

• "The health insurance industry is not fighting reform proposals primarily with glitzy advertising campaigns or slick messaging, but rather with wonkish studies and data-heavy reports," Roll Call (subscription) reports. "But those reports on the costs associated with the Senate health care reform package are not getting much traction on Capitol Hill, and that has led some industry insiders to quietly grumble about the sector's lobbying strategy at a critical moment in the debate."

• "While many small businesses are fighting to block passage of health care reform, restaurant owners have decided to work for something they can support," Politico reports. "It's quite a departure for a group that historically moved in lock step with its business brethren, and it's another illustration of the different calculations and strategies adopted this year by groups that opposed the Clinton administration's attempts to pass a health care bill in the '90s."