A newly created coalition called Start Over has launched a multi-state grassroots effort aimed at derailing Senate health care legislation.

The coalition of nearly four dozen Washington business groups was organized by the National Association of Wholesaler-Distributors and includes the U.S. Chamber of Commerce and the National Retail Federation. The participants are pushing their members to contact or meet with senators considered key swing votes in such states as Arkansas, Indiana, Louisiana and Nebraska over the Veterans Day recess.The grassroots drive is also expected to be active during the upcoming Thanksgiving recess.

"Our objective is straightforward: We want senators to hear from our members who are their constituents on the type of health care reform they want," says Dirk Van Dongen, the president of the Wholesaler-Distributors. The coalition includes several of the same business groups that recently teamed up with the chamber to start Employers for a Health Economy which last week ran a 19-state ad drive in an unsuccessful effort to block the House from passing its health care reform bill.