This week's advocacy and lobbying stories from National Journal: (subscription)

• Is The White House Fighting Back?: Will Englund takes a look at how conservative activists are using new media to attack President Obama's administration, and in some cases, causing resignations. He also looks at how the White House is battling back with a counter-narrative.
• A Tale Of Two Power Brokers: Few know the difficulties of parlaying business success into political stature better than two New York City multimillionaires from opposite ends of the political spectrum who have attempted it: free-marketer and investment banker Mallory Factor and liberal populist and former cable-industry mogul Leo Hindery.
• Dueling Ethics Panels: The House Standards of Official Conduct Committee is in a dustup with the newly created and quasi-independent Office of Congressional Ethics.
• On The Move: After resigning in August from her post as the White House's top cyber-security official, Melissa Hathaway established Hathaway Global Strategies. She will divide her consulting time between her firm and Harvard University, where she serves as a senior adviser to a cyber-security project; Microsoft's director of government affairs, Scott Corley, is moving to the Monument Policy Group to become senior vice president of government affairs; Marcia Hale is a longtime Washington hand has a new job as president of Building America's Future, a coalition that is pushing to improve the nation's infrastructure; Erik Huey is a new senior vice president for government relations at the Entertainment Software Association, which represents companies that make video and computer games.