The Chamber of Commerce's new free enterprise PR campaign kicked off Wednesday with soft-focus TV ads. The next steps include outreach to legislators in states eager for job growth and to schools graduating young professionals who expect government -- not business -- to generate new jobs, chamber officials said.

Officials downplayed the potential for the multi-year, anti-regulation campaign with the motto "American Free Enterprise. Dream Big" to generate conflict between the chamber and the regulation-friendly Obama White House.

The new campaign was rolled out at a well-attended event in the chamber's D.C. headquarters. The TV advertising features female entrepreneurs, small businesses, and a call for policies that would help business create 20 million new jobs over the next decade. The TV advertising is aimed at a national audience, and will be placed alongside evening-news programs in many states, a chamber official said. "We'll spend what have to do... it won't be a problem to get a reasonable amount of money," said chamber CEO Tom Donohue.

Sources reported to us earlier that the association of businesses is trying to raise $100 million for the effort.