Frustrated by a country that argues about sound bites instead of facts, veteran marketing team Eric Yaverbaum and Mark DiMassimo launched the "Read to Vote" campaign today. The initiative calls for lawmakers and citizens alike to read high-priority legislation facing Congress today, including the health care and climate bills.

"If you can't read it, you can't pass it" is the motto of the campaign, which is asking for 1,018 "chalkers" to write every page of America's Affordable Health Choices Act of 2009 on the steps of Capitol Hill.

"I'm a regular on Fox and find myself to be somewhat of a lighting rod," said Yaverbaum. "We all argue about 'mis'facts and we all should all read the bill."

Drawing funds from their successful "tappening" campaign to promote tap water and discourage the unnecessary use of bottled water, Yaverbaum and DiMassimo have invested $750,000 in the Read to Vote campaign. The whole pot of money, directed to marketing and advertising, includes Web site development, public relations, "creative" on ads and wild posting -- ads (see here) will be posted in Washington, New York City, Chicago, L.A. and Miami.

DiMassimo founded DIGO in 1996, an advertising, design and digital agency whose clients have included Crunch Fitness, Pfizer and Gateway among others. Yaverbaum, founder of Ericho Communications, has authored five books including "PR for Dummies."