Spending on ads related to health care reform topped $110 million over the past weekend,  TV News Check reports. The numbers come from Evan Tracey, head of the Campaign Media Analysis Group.

Two weeks ago, Tracey posted on Advertising Age's Campaign Trail blog noting that ad spending was about to hit $100 million. He also questioned whether any message was getting through the clutter of all these ads, which I too have wondered about. "At this point, health-care reform is an overexposed issue. With so many competing messages and messengers, the American public is likely to remain more confused than informed," Tracey wrote.