The U.S. Chamber of Commerce has tapped Purple Strategies and Powell Tate to develop ads for its "campaign for free enterprise." The commercials are slated to begin in mid October with a splash on television, radio and in print outlets.

The push is fueled in part by mounting concerns of too much government regulation and interference in the private sector by the new administration and Congress as they grapple  with the nation's economic woes.

The consulting team for the multi-year advertising and grassroots campaign to promote the merits of the free enterprise system includes Alex Castellanos and Steve McMahon of Purple Strategies and Lance Morgan and Howard Opinsky of Powell Tate.

"It's very much a team effort," says Tom Collamore, a senior vice president at the chamber. "They have staff from both organizations working together on various components." Sources say that the chamber is trying to raise around $100 million to fund the operation.

The promotion will include a new website and heavy use of new media such as Twitter and Facebook, adds Collamore. Earlier this summer, the chamber hired Brian Gunderson, a former chief of staff to ex-Secretary of State Condi Rice, to serve as executive director of the effort.