From this morning's Earlybird:

• "The increasingly heated fight over health-care legislation is saturating the summer airwaves, with groups on all sides of the debate pouring tens of millions of dollars into advertising campaigns designed to push the cause of reform forward, slow it down or stop it in its tracks," the Washington Post reports. "Drugmakers, labor unions, both national political parties and the sector currently under the heaviest fire -- health insurance companies -- are all weighing in with significant ad buys. Nationwide, more than $52 million has been spent this year on health-care reform-related ads, according to the Campaign Media Analysis Group, setting the stage for what may be a record-breaking legislative battle."

• "The health insurance industry is fighting back against intensified Democratic attacks and vowing to 'correct the record' on its role in healthcare reform, its chief lobbyist said Tuesday," The Hill reports."The health insurance lobby, aware of its low public standing and the general antipathy of Democrats toward its industry, has put on a humble public face during the course of the healthcare reform debate. But strong anti-insurer rhetoric from Democrats struggling to win over a skeptical public could wake the sleeping giant."

• "For the insurance industry, long an opponent of health care reform, it was a striking change: with a new administration coming to Washington, insurers agreed to abandon some of their most controversial practices, like denying coverage to applicants with pre-existing medical conditions," the New York Times reports. "One of the main architects of the friendly approach, Karen M. Ignagni, the industry's chief lobbyist, personally pledged to President Obama that insurers would not stand in the way of a sweeping overhaul this time."

• "A coal and utility industry coalition has launched a major campaign pushing industrial and farm state Democratic senators to boost coal-friendly provisions in the Senate climate and energy bill," Politico reports.