The US Chamber of Commerce is moving ahead with its plans to launch its Free Enterprise public relations offensive this fall.

The effort has a new field marshall: Brian Gunderson, a former chief of staff to then-Secretary of State Condoleezza Rice, and before that, to then-U.S. Trade Representative Robert Zoellick. He also worked for House Majority Leader Dick Armey, R-Texas.

The campaign is in the process of talking to various PR firms and pollsters, says Chamber Senior Vice President for Communications and Strategy, Tom Collamore. It has held focus groups and plans "listening sessions" with small businesses. The current plan is to promote the campaign with some high profile speeches in September, and have a splashy launch in October.