Ready to fight fire with fire, the SEIU countered the U.S. Chamber of Commerce's 'Campaign for Free Enterprise' (see earlier blog post today), with an ad attacking the business heavyweight for an anti-working families record. This is the latest exchange in the multi-million dollar battle over the Employee Free Choice Act (EFCA), labor legislation that would make it easier to form a union.

The message of the ad: the Chamber's opposition to EFCA is consistent with their anti-worker record. Entitled "Bad Company" (view here), the ad states the Chamber has lobbied to keep kids from getting health care, opposed increasing the minimum wage and fought against family leave. As part of a roughly six figure buy, the SEIU will run the ad online in Pennsylvania, Arkansas, Louisiana, Virginia and North Dakota.

"We are at a time of unprecedented income inequality," said Christy Setzer, SEIU spokesperson. "[The Chamber of Commerce] is an organization that's gone out of their way to support the interest of a narrow band of wealthy corporations."

In a press release, SEIU Secretary-Treasurer called the Chamber's efforts, "a deep-pocketed misinformation campaign."