AeA, formerly the American Electronics Association, and the Information Technology Association of America have officially joined but there remain some branding issues to iron out. The invitation to a recent merger celebration declared the two associations had formed the Technology Association of America, but a spokesman said the new entity actually intends to use the moniker TechAmerica, with the tagline "Where the future begins." The group is communicating the new TechAmerica brand to member companies and the name  Technology Association of America will live on some legal documents only, said the official.

Rebranding is nothing new for these associations. The AeA started life as the West Coast Electronic Manufacturers Association and then became the Western Electronic Manufacturers Association. ITAA was originally called the Association of Data Processing Services Organizations.
                                                                                                            --Winter Casey